The flight began in St. Louis where the Mayor oversaw
officers of the Lemp Brewery strapping a case of Falstaff bottled beer to the wing of the plane, behind the pilot's seat.
Tony Jannus was instructed to deliver the case of beer to the Mayor of New Orleans. Along the stop and go route Januus drank
the entire case. Mayor Martin Behrman was presented with an empty case of Falstaff, according to http://www.beerhistory.com/library/holdings/lemp3.shtml.