In 1909, the company moved its headquarters to 640 Magazine Street, a site it would use into the next century. At that
time, the company's focus remained on roasting and grinding coffee beans for various blends of coffee as well as producing
coffee blended with chicory, a traditional favorite among New Orleans' residents. A development that helped expand Reily's
business was the growing popularity of iced tea, particularly in the South, where summer heat encouraged its consumption.
By World War I, iced tea had become so popular that Americans were purchasing iced tea sets consisting of tall glasses, long
spoons, and lemon forks.